The title of the book, Go Green – How to Build an Earth Friendly Community by Nancy H. Taylor, is self explanatory.
The first thing I noticed was that the book was printed on recycled paper, so at least the author walks her talk, but while Go Green offered many useful tips, there was also quite a bit of misinformation. (You can read more on that here.)
The most useful and interesting part of this book were the resources at the back. The author compiled an extensive list of websites, addresses, phone numbers, books, organizations, etc. that go on for several pages. The resources include everything from “green” architects to eco-friendly tampon alternatives. (I told you, it’s extensive!)
If you check out this book just do so with a discerning eye. While the author probably should have done a little more research on some issues (such as nuclear energy, which is not evil as most people believe it to be), it’s chock full of useful information.
Filed under books, opinion
Open Brand: When Push Comes to Pull in a Web-Made World
by Kelly Mooney and Nita Rollins is a necessary read for any business owner these days.
I don’t own a business but found it interesting. So much has changed in just the past few years when it comes to the way information is shared. We have become more dependent on the internet; from E-mail to YouTube, blogs, and social networks.
Reading this book, as a non-business owner, I completely agree with the authors that it is no longer just a bonus to be web savvy, but necessary to survival for any company – be it a huge corporation or a small local business.
I don’t know how many times I have looked for a company online and then discovered they don’t even have a basic webpage. I usually take my business elsewhere when I can’t find the information I need in the way that is easiest for me.
My favorite part of the book was the chapter on “i-citizenry”, (that’s us!) They had interesting little profiles of some of the “celebrity” i-citizens among us, including “Kos” of DailyKos.com.
We live in a new era. Our voices are stronger and louder than any time in history. An ordinary blogger like you or me has the potential to spread their ideas around the world. We have more opportunities to make a difference. Big businesses have come to respect our influence and they’re listening to us. Don’t take it for granted.