I’m reading a book called Microtrends: The Small Forces Behind Tomorrow’s Big Changes by Mark J. Penn right now and I find it really interesting.
It’s similar to another book I read last year that I really enjoyed called The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell.
Microtrends is about how very small trends have a big impact on world events. It takes only one percent of the American public, (three million people), to tip an election or start a social movement, among other things.
The author, Mark Penn, is the man who identified the group we call “Soccer Moms” and predicted they would be crucial in President Clinton’s 1996 reelection.
If you’re at all interested in sociology, this book is a real page turner. I’ve learned so many random facts from this book that really help you to understand our culture. For instance, have you ever noticed how women complain that there aren’t any good single men left? There’s some truth to that. There are actually more single women than single men in the United States. This is caused by ratio of female vs. male births, as well as the fact that men are more likely to die in adolescence or be incarcerated.
The author ends the chapter titled Sex-Ratio Singles, with this interesting thought,
“Historians have well documented that a society with too many unattached men leads to war. Will a society with too many unattached women lead to peace?”